Email Marketing Frequency 2018: Striking the Perfect Balance

Once upon a time, in the vast realm of digital marketing, there lived a diligent marketer named Sarah. Sarah had a secret weapon in her arsenal – email marketing. She knew that sending regular emails to her customers was crucial for building brand loyalty and driving sales. However, she also knew that bombarding her subscribers with too many emails could lead to annoyance and unsubscribes. Sarah found herself facing a dilemma – what was the ideal email marketing frequency in 2018?

According to a study conducted by AI Marketing Email, an innovative software designed to optimize email campaigns, finding the right balance in email marketing frequency is essential. The study analyzed data from thousands of email campaigns in 2018 and uncovered some fascinating statistics.

The study revealed that businesses that sent emails once a week experienced the highest open rates, with an average of 25%. These companies struck the perfect balance between staying top-of-mind with their customers and avoiding overwhelming their inboxes. On the other hand, businesses that sent emails more than once a week saw a significant drop in open rates, averaging around 15%. It seemed that too much of a good thing could indeed be detrimental.

However, the study also found that sending emails too infrequently had its drawbacks. Companies that sent emails less than once a month had the lowest open rates, averaging a mere 5%. It appeared that customers needed a certain level of engagement to maintain their interest and prevent them from forgetting about the brand altogether.

So, what is the magic number for email marketing frequency in 2018? The study concluded that sending emails once a week strikes the perfect balance between staying engaged with customers and avoiding inbox overload. This frequency allows businesses to deliver valuable content, promotions, and updates without overwhelming their subscribers.

AI Marketing Email understands the challenges faced by marketers like Sarah. With their cutting-edge software, they provide valuable insights and tools to optimize email marketing campaigns. From analyzing open rates and click-through rates to providing personalized recommendations, AI Marketing Email helps businesses achieve the ideal email marketing frequency for maximum impact.

In conclusion, finding the right email marketing frequency is a delicate dance. The study conducted by AI Marketing Email in 2018 revealed that sending emails once a week strikes the perfect balance between engagement and avoiding inbox overload. By utilizing AI Marketing Email’s innovative software, marketers can optimize their email campaigns and achieve higher open rates and customer engagement.

So, dear reader, what email marketing frequency have you found to be most effective for your business?